Welcome to Insulpedia
If you’re affiliated with the mechanical insulation industry or design mechanical insulation systems, you’ve stumbled on an exciting new resource. Insulpedia.com is dedicated to improving specifier knowledge. It offers industry experts a free platform to share their knowledge and promote their innovative products and services. The following is a brief summary of the key areas of the site:
I’ve compiled a list of terms that are common to the mechanical insulation industry, and defined them in my own words. The definitions are based on my own understanding, and they weren’t signed off by a committee of insulation experts. There are more that I plan to add to the list as time permits.
It’s important for Insulpedia to share the most accurate and current information. I encourage anyone who questions my interpretation of a glossary term to let me know. I will gladly take it into consideration and run it by other industry experts if necessary.
Another key element of the site is the directory. It includes manufacturers, fabricators, distributors, contractors, sales agencies, associations, consultants and software/instructional resources. There are only two requirements to qualify for a free directory listing. First, you must do business in the U.S and/or Canada. Second, you must have a dedicated website. If your company meets those two requirements, check to see if you are already listed. Register your business for free if you can’t find your listing.
I will personally be writing articles that discuss best practices or provide general information about the industry. However, the long term goal for Insulpedia is that a majority of the content for the site is contributed from industry experts affiliated with an organization listed in the directory. If you are a salesperson, technical representative, marketing professional, etc. and your employer is found in the directory, you can register for the site as an Author or Author/Advertiser member.
Authors will have access to an area of the site called the Author Portal. Here, they can promote their products and services for free by adding educational content to the site in one of six categories:
Once an Author selects the type of content the want to contribute, they complete a single-page form that guides them through the process. Upon completion, the new content goes into pending until it is reviewed and officially published by an administrator. Depending on the complexity of the content, it could be live on the site within minutes, or up to 24 hours.
Insulpedia is taking a different approach than most websites which depend on advertising to exist. Only member-created ads will be shown. In other words, the annoying ads served from “ad servers” that have nothing to do with mechanical insulation won’t be on the site.
Author/Advertisers will have a few simple options for ad placement. They can submit an ad without every being in contact with Insulpedia administrators through email or phone. All of the necessary information can be found on the Ad Setup page. Similar to authored content, an ad submission will go into pending status until an administrator publishes the ad.
What’s unique about our digital advertising is that real-time ad statistics are viewable in chart form and downloadable as a spreadsheet. It’s important to know if you are really getting clicks and views on your ads to calculate your return on investment.
The design and development of Insulpedia.com was focused on optimizing user experience, simplicity, functionality, aesthetics, and overall value for specifiers AND for contributors. My hope is that the many manufacturers who are frustrated with their inability to gain acceptance in engineer’s specifications take advantage of this free promotional vehicle. It’s something to consider before hiring that SEO company promises the world but knows nothing about your business.
“You can have everything in life you want, if you will just help other people get what they want.”
This quote fits well with my vision for Insulpedia. By offering this platform to our industry, I aim to help all participants gain exposure and better educate designers and building owners. As content and visitor levels rise, I envision Authors will benefit enough to spark interest in the advertising options. Thanks for reading this article in full and learning about Insulpedia. Please contact me if you have any questions, or share any suggestions you have for the site.
Disclaimer: This content is purely news and information based. Insulpedia LLC, its administrator, and contributing authors exchange no funds for adding Articles, Press Releases, Product Q & A, Project Profiles, Image Galleries, or Videos to Insulpedia.com. If you are interested in contributing content to the site, please start the process by registering an account. Please contact us if you would like a feature article written for your company, product or service.